Phuza Nathi Sippy Cup
Aware.org - Underage Drinking PR, Social media and Digital Campaign
Underage drinking is a massive and complex problem in South Africa. Aware.org refers to it as a 'silent crisis'. We needed to raise awareness about the societal impact of underage drinking, and shift perceptions around the cultural norms of kids and alcohol. And we had to do it in a way that would actually start changing behaviour.
Awards and accolades:
Prisms Campaign of the Year
Prism: 2 Gold, 2 Silver, 2 Bronze
Creative Circle Ad of the Month 2nd place
One Show shortlist 2020
TVC
